European Motorcycle Brands

Aprilia Logo

Aprilia

Italy
EU

Aprilia is a renowned Italian motorcycle manufacturer known for its performance-oriented bikes that blend technology, style, and Italian heritage. Established in Noale, Italy, Aprilia has built a reputation for innovation and racing...

BMW Logo

BMW

Germany
EU

BMW, short for Bayerische Motoren Werke, is a renowned German automotive and motorcycle manufacturer that is known for its commitment to quality, performance, and innovation. Particularly famous for its motorcycles, BMW blends...

Ducati Logo

Ducati

Italy
EU

Ducati is an iconic Italian motorcycle manufacturer known for its high-performance bikes that blend advanced technology with elegant design. Established in 1926, the brand has become synonymous with speed, style, and a...

Husqvarna Logo

Husqvarna

Sweden
EU

Husqvarna Motorcycles is a premium motorcycle brand. The brand site is published by Bajaj Mobility AG in Mattighofen, Austria. Bajaj Mobility is the holding company of KTM AG and combines KTM, Husqvarna...

KTM Logo

KTM

Austria
EU

KTM is an Austrian motorcycle maker. Its parent company, Bajaj Mobility AG, has its headquarters in Mattighofen, Upper Austria. The company goes back to 1934, when Hans Trunkenpolz opened a repair workshop...

Moto Guzzi Logo

Moto Guzzi

Italy
EU

Moto Guzzi is an iconic Italian motorcycle manufacturer known for its long history of engineering excellence and distinctive designs. Founded in 1921, the company has produced a range of motorcycles that embody...

Triumph Logo

Triumph

United Kingdom

Triumph is a renowned British motorcycle manufacturer that has been producing iconic bikes since its establishment in 1902. Known for its classic design and exceptional performance, Triumph has built a reputation for...

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This page lists motorcycle brands with a European headquarters: BMW, Ducati, KTM, Aprilia, Triumph, Moto Guzzi and Husqvarna. Open each product page for headquarters, owner and background.

Ownership matters

A brand with a European seat can still belong to a non-European group. KTM's parent company Bajaj Mobility AG has its seat in Mattighofen, Austria.[1] In November 2025 the regulatory approvals were completed for Bajaj Auto of India to take control of it through Pierer Bajaj AG, which holds 74.9 per cent of the company.[2]

Choosing a brand

Decide first which type of bike you need: road, touring, off-road or classic. Then compare dealer network, service intervals and spare-parts availability in your country, since these differ more between brands than the country of origin suggests.