Asket

Asket is a Swedish clothing brand that emphasizes timeless fashion and sustainability. Founded with the mission to redefine how we think about clothing, Asket aims to provide consumers with sustainable, high-quality garments that are crafted to last.

Company Overview

Asket was founded in 2015 and is headquartered in Stockholm, Sweden. The company operates on a direct-to-consumer model, allowing them to offer high-quality products without the traditional markup associated with retail. Asket focuses on transparency, sharing detailed information about every aspect of their production process, from material sourcing to labor practices.

Product Offerings

Asket specializes in essential menswear, offering a range of products that include shirts, t-shirts, knitwear, trousers, and outerwear. Each item is designed to be versatile and can be easily integrated into any wardrobe. The brand emphasizes quality fabrics and sustainable production methods, ensuring that each piece is not only stylish but also environmentally friendly.

Sustainability Commitment

Asket is deeply committed to sustainability and operates on the principles of transparency and conscious consumption. The brand takes responsibility for their products throughout the entire lifecycle, from the design process to the end user. They utilize eco-friendly materials, invest in ethical manufacturing practices, and offer repair services for their garments to encourage longevity.

Customer Engagement

Asket engages with its customers through various channels, including social media platforms and their newsletter. The brand encourages feedback and interaction, creating a community of like-minded individuals who value sustainability and timeless fashion. Asket's online presence also features storytelling elements, sharing insights into their production process and the importance of sustainability in the fashion industry.