Astonish

Astonish is a British manufacturer of household cleaning products, run as a family company. Its business is registered in England; the holding company Astonish Holdings Limited lists chief executive Howard Moss as owner of at least 75 percent of the shares. The company says its range is cruelty free and vegan.

Products

• Cleaners for kitchens, bathrooms, floors, windows and ovens
• Limescale, mould and stain removers
• Products made in the UK for sale in supermarkets and discount stores

Background

Astonish describes itself as the UK's leading independent cleaning manufacturer. Its CEO says the company story began about 50 years ago with his father.

The brand is aimed at everyday household use and is known in the UK for its affordable prices. It is a European family business and not part of a multinational group.