Awaze

Awaze is a holiday rental group with its registered address in Lowestoft, United Kingdom. It describes itself as Europe's largest vacation rental manager and a leading owner of holiday parks, with more than 110,000 units in 36 countries and around 8 million vacationers a year.

Brands

• Hoseasons, Novasol, Cottages.com and James Villa Holidays are among the brands that belong to the group.
• Offers range from holiday cottages and villas to holiday park stays.

Ownership

Awaze was formed after the US private equity firm Platinum Equity acquired the European vacation rentals business of Wyndham Worldwide in May 2018. Because the majority is held outside Europe, the company is marked as having a non-European parent.

The company says it has been growing through add-on acquisitions of rental brands since its formation, which is why its portfolio spans cottages in the United Kingdom, villas on the Mediterranean and holiday parks.

Platinum Equity describes the group as having a prolific acquisition platform under its ownership.