Balea

Balea is a personal care brand developed for dm-drogerie markt, the German drugstore group. The brand launched in 1995 and remains part of dm's own-label range. Its current dm catalogue spans more than 600 products, with everyday care for different ages, skin needs and hair types. Customers can find the range through dm stores and the retailer's online shop.

Skin and body care

The assortment includes facial cleansing, moisturizers, masks and specialist lines for different skin concerns. Body lotions, hand creams, foot care and other body products extend the range beyond facial routines. Balea's official pages describe products for normal, sensitive, young and mature skin. This breadth makes it possible to choose a small daily routine or combine products for a specific need, while checking each item's ingredients and instructions on its own page.

Hair, shower and deodorant

Hair products include shampoos, conditioners, masks, oils and styling products for different textures and concerns. Shower gels, bath products and body care cover everyday washing and moisturising. Deodorants and antiperspirants are sold in formats such as sprays, roll-ons and creams. The range changes over time, so the dm catalogue is the best place to check current sizes, formulas and availability.

Shaving and product choice

Balea also offers hair removal, razors, shaving foam and gel, plus care for after shaving. Balea MEN is the brand's men's grooming line. The products are designed for routine use and accessible shopping through dm. Balea is a dm-owned brand rather than a separate listed company, and dm's legal information identifies its operating retailer as dm-drogerie markt GmbH + Co. KG in Karlsruhe, Germany.