Borotalco

Borotalco is an Italian personal care brand with roots in Florence. In 1878 pharmacist Henry Roberts created Boro-talcum in his pharmacy; the product became the beginning of a brand known for body powder and its distinctive fragrance. Borotalco is now part of the Italian family-owned consumer goods group Bolton.

Florentine origins

In 1878 he developed a talcum powder for skin care. Borotalco's official history presents this as the start of a product that later became widely recognized in Italy.

The original scent

The company dates Borotalco's original fragrance to 1904. Its current product information describes a scent combining citrus freshness, white flowers and a powdery base. The familiar fragrance links the historical powder with the brand's later personal care products.

Deodorants and body powder

The range includes Original deodorant in roll-on and spray formats, along with other deodorant variants and skin powder. The Original roll-on and spray pages describe a formula with plant-derived absorbent powders, 48-hour efficacy and no alcohol. Product details differ by format, so the label should be checked for each item.

Everyday personal care

Borotalco products are intended for routine use after washing or before dressing. These options let shoppers choose according to application preference and the product category they need.

A long-running Italian brand

Bolton acquired the Florence-based Manetti & Roberts company in 1983, bringing Borotalco into its personal care portfolio. Today the brand combines a historic Italian identity with deodorants and body care sold through retailers and online shops.