Cloetta

Cloetta is a Swedish confectionery company whose history began in 1862, when three Swiss brothers established a chocolate business in Copenhagen. The company is now headquartered in Sundbyberg and sells familiar sweets across Nordic and other European markets.

A long confectionery history

The Cloetta brothers moved their business to Sweden in the nineteenth century. Over time, the company added local brands and product types, building a portfolio associated with everyday treats and established regional tastes. Its history page records the development of products such as chocolate bars, pastilles and candy.

Chocolate, candy and more

Cloetta works across chocolate, candy, pastilles and chewing gum, and also sells nuts through its pick-and-mix business.

Recognisable local brands

Its portfolio includes Kexchoklad, Läkerol, Ahlgrens bilar, Polly, Plopp and Malaco, among other names. The brands give retailers options for different flavors and formats.

Production and distribution

Cloetta's official company information lists six production facilities in Sweden, Slovakia, the Netherlands, Belgium and Ireland. The company manages sourcing, manufacturing, packaging and distribution across its value chain, supplying products under its own brands.

Where the products are sold

Grocery stores and convenience shops are important channels, alongside e-commerce and venues such as cinemas, airports and arenas. This makes the range suitable for household treats, travel purchases and pick-and-mix counters. Cloetta's mix of chocolate and sugar confectionery connects historic Scandinavian brands with routine retail shopping.