Davines

Davines is an Italian hair care company founded in Parma in 1983 by the Bollati family. It began as a research laboratory developing hair and skin care products for other companies, then established Davines as its own salon hair care brand in 1992.

From laboratory to salon brand

The Bollati family's laboratory worked on formulas for international cosmetics businesses before focusing on its own name. Davines first served professional salons, developing products for stylists and their clients. The company describes Parma as the place where its products are designed, formulated and produced.

Care for different hair needs

The range includes shampoos, conditioners, masks, leave-in treatments, styling products and targeted scalp care. Davines collections address different hair types and routines, from everyday cleansing and conditioning to repair, hydration, volume or curl definition.

Named collections

Essential Haircare groups products for common hair needs, while Naturaltech focuses on scalp and hair concerns. The OI line includes cleansing and conditioning products as well as treatments such as OI All In One Milk. Styling products support finishing and shaping after washing.

Professional and home use

Davines developed its range through the salon channel, and many products are still used by hair professionals. Shoppers can also buy products for home routines, matching a shampoo, conditioner and treatment to their hair or scalp needs.

Made in Parma, sold internationally

Its site describes Davines as a family business with products available in more than 90 countries.