Eisbär

Eisbär is an Austrian knitwear and ski fashion brand based in Feldkirchen an der Donau in Upper Austria. It has been closely tied to Austrian winter sport for almost 70 years and cooperates with the Austrian Ski Federation (ÖSV) and the Austrian Olympic Committee (ÖOC).

Products

• Hats, headbands and other headwear, which the brand wants to make its main focus
• Knitwear and sportswear in chunky knit, bold colours and Nordic patterns
• Styles from the 1970s and 1980s, reissued in modern form

Production

More than 80 percent of the products are made in Feldkirchen an der Donau, which is unusual in the fashion industry. The company, Eisbär Sportmoden GmbH, is majority owned by Christoph Swarovski. A new management team under Jürgen Nairz took over in 2024.