Endura

Endura is a Scottish cycling clothing brand. Jim McFarlane founded it in 1993, and in 2018, when it was based in Livingston, Scotland, it was acquired by Pentland Brands, a family-owned British group. Pentland said at the time that the Endura directors would continue to lead the day-to-day business. Endura is known as a clothing partner for professional teams, among them the Movistar Team in 2018.

Features

• Jackets and gilets: waterproof, windproof and insulated jackets, changing robes and the MT500 mountain bike jackets.
• Jerseys, technical tees, base layers and mid layers.
• Shorts (baggy, bib and waist), padded liners, trousers, tights and overtrousers.
• Gloves, socks, helmets, protection and shoes.
• Ranges by activity: mountain bike, road, gravel, BMX, commuting, leisure and kids.

Range and limits

Endura covers the whole cycling wardrobe, from racing to everyday riding. It does not build bikes. Pentland Brands, the owner since 2018, is also British, so no non-European parent applies.