Euphidra

EuPhidra is an Italian cosmetics brand created by Zeta Farmaceutici, a pharmaceutical company founded in Vicenza in 1947. The brand was established in 1988 to develop and diversify the group's cosmetic products, which are distributed through pharmacies.

Pharmacy roots

Zeta Farmaceutici began in a pharmacy laboratory, preparing galenic medicines before growing into an industrial manufacturer. It developed sun care products in the 1970s and established its corporate form in 1982. EuPhidra separated the cosmetics business from the pharmaceutical division six years later.

Skin care and cleansing

The brand's skin care catalog includes face creams and cleansing products, including gentle lines for sensitive skin. The company presents care and respect for skin as a central part of its mission. Product pages describe ingredients and intended routines for each formula.

Hair color and hair care

EuPhidra launched hair colorants in 1991, when hair dye products began appearing in pharmacies in Italy. The line later expanded to include shampoo, conditioners and treatments, giving customers a broader set of products for color and hair maintenance.

Makeup and personal care

The brand introduced makeup in 1999 and also offers personal hygiene products. Its portfolio combines decorative cosmetics with everyday skin, body and hair care. These ranges let pharmacy customers choose products for several parts of a personal care routine.

Developed by an Italian manufacturer

EuPhidra remains part of Zeta Farmaceutici Group, which has manufacturing, research and logistics operations in the Vicenza area. Its development from a pharmacy brand to a broader cosmetics line reflects the group's continuing work in pharmaceutical and personal care products.