Fizik

Fizik is an Italian cycling brand known for saddles and a broader range of equipment for road, gravel, mountain and triathlon riders. The official store also lists cycling shoes, helmets, bar tape, components, accessories and clothing. The catalog lets riders choose products by discipline and intended use, from road racing to off-road riding and everyday cycling. Fizik presents its products as tools for fit, comfort and control on the bike, with multiple shapes, materials and sizes across the range.

A cycling brand since 1995

Fizik began in 1995 with a focus on saddles for professional cyclists. The brand later added cycling shoes and steadily widened its range. Its history is part of Selle Royal Group, an Italian cycling equipment company whose wider portfolio includes several long-running bicycle brands. The brand name is commonly styled as fi'zi:k, and the official store and product manuals use that spelling. Fizik's identity remains closely connected to performance cycling, though the current catalog also serves riders who want practical products for training, commuting and recreation.

Saddles and equipment for different rides

The saddle collection spans road, gravel, mountain biking and triathlon, with models designed around different riding positions and preferences. Riders can compare profiles, widths and rail materials, then select an option suited to their bike and fit. The current official catalog adds cycling shoes for road and off-road use, helmets, handlebar tape and smaller components or accessories. These products cover several contact points between a cyclist and a bicycle, including the saddle, footwear, hands and head. Product specifications and intended use are listed separately for each model.

Clothing for on and off the bike

Fizik also offers a current apparel collection that includes cycling socks, T-shirts, long-sleeve tops, sweatshirts, caps and related accessories. Some items are designed for regular riding, while others use cycling-inspired styling for travel, training days and time away from the bike. This clothing range complements the technical footwear and equipment rather than replacing a full cycling kit. Riders can see the apparel and product details alongside the main cycling catalog on the official store.

Italian company and established group

Fizik is part of Selle Royal Group S.p.A., whose registered office is in Pozzoleone, Italy. The group's profile reports about 1,000 people, seven research and development centres, five production plants and seven logistics hubs. Its annual report for the year ended June 2024 records total group sales of about 135.3 million euros and Fizik brand revenues of about 26.2 million euros. The same report identifies Dec. 28, 1928 Holding S.p.A. as the 66.6 percent parent shareholder and Wise Equity as a 33.3 percent shareholder. The controlling parent and operating group are Italian, so the product is not flagged as having a non-European parent.