Heineken

Heineken N.V. is a Dutch brewing group headquartered in Amsterdam. Its history goes back to 1864, when Gerard Heineken took over the De Hooiberg (Haystack) brewery in the city. The Heineken lager became known for the A-yeast developed in 1886, and the group has since grown into one of the large international brewers.

Brands and range

• Heineken: the group's global flagship lager
• Amstel: founded in 1870 on the banks of the Amstel and merged with Heineken in 1968
• Tiger: Singapore's first locally brewed beer, founded in 1932
• Birra Moretti: founded in 1859 in Udine, Italy
• Desperados: a tequila-flavoured lager launched in 1995

Ownership

Heineken Holding N.V. holds 50.966 percent of the capital of Heineken N.V. The Heineken family holds 88.98 percent of L'Arche Green N.V., the family holding. The group is based in Europe and has no non-European parent company.