Idealo

idealo is a price comparison service headquartered in Berlin, Germany. Its price comparison lets you compare prices from online shops for free. idealo was founded in 2000 and has been majority-owned by Axel Springer since 2006.

Features

• Price comparison across many shops, with a price history for products
• Price alerts that notify you when a price drops
• Favourites list and an app with a bar-code scanner for in-store price checks

Markets

idealo is available in Germany, Austria, France, Italy, Spain and the United Kingdom, with local websites in the respective languages.

How it is financed and limitations

idealo is free for users. Retailers pay a fee, charged per click, to be listed. That means only shops that list with idealo appear in the results, so a comparison is not a complete market overview. Check the final price and shipping costs in the shop itself.