Jaguar Land Rover

Jaguar Land Rover, widely known as JLR, is a British vehicle manufacturer with its global headquarters in Coventry, England. The company designs, engineers, manufactures and sells premium passenger vehicles for customers around the world. In the financial year ending March 2026, Jaguar Land Rover Limited reported revenue of £19.2 billion. JLR says it employs almost 40,000 people internationally and serves markets in more than 170 countries. Its Coventry headquarters sits within a wider British engineering and manufacturing network that includes design, research, testing and vehicle production sites.

A company built around four distinct brands

JLR currently describes its portfolio as a House of Brands made up of Range Rover, Defender, Discovery and Jaguar. Each name has its own positioning and customer identity, while the group shares expertise in engineering, design, technology and production. Range Rover is associated with premium sport utility vehicles and refined travel. Defender focuses on capable four wheel drive vehicles with an adventurous character. Discovery offers versatile family oriented vehicles, while Jaguar represents the company's performance and luxury car heritage. This range lets JLR serve several parts of the premium passenger vehicle market rather than one narrow vehicle type.

British engineering with a long automotive heritage

JLR brings together marque histories that developed over many decades in Britain. Tata acquired Jaguar Land Rover in 2008, and the company has since continued to invest in its British design, engineering and production base while building a global business. Its principal design and engineering centre is at Gaydon, and Coventry is its global headquarters. The company also operates manufacturing and engineering facilities in the wider Midlands. These sites support vehicle development from early design and testing through production and customer service.

Changing vehicles and production for new markets

JLR's strategy combines modern luxury, new vehicle technologies and a transition toward electrification. Its current plans allow different powertrains as it develops the next generation of vehicles for markets whose adoption of electric cars varies. The company has been preparing facilities for electric vehicle production and electric drive units, while continuing to manufacture established models. This flexible approach connects its engineering programme with the distinct roles of Range Rover, Defender, Discovery and Jaguar. As a large manufacturer with substantial revenue, international distribution and tens of thousands of employees, JLR remains an important part of the British automotive industry and a globally active vehicle producer.