Kraš Logo

Kraš

Website

Kraš is a confectionery manufacturer from Zagreb, Croatia. Its history began in Zagreb in 1911 with Union, a chocolate factory. The company describes itself as the leading confectionery producer in south-eastern Europe. It makes chocolate, biscuits and wafers and candies in Zagreb and owns two further biscuit and wafer factories: Karolina in Osijek (Croatia) and Mira in Prijedor (Bosnia and Herzegovina).

Brands

  • Dorina: chocolate bars in flavours such as milk, rice, caramel almond and creamy hazelnut, plus Dorina wafers and biscuits under the same name
  • Bajadera: boxed chocolates
  • Napolitanke: filled wafers
  • Domaćica: biscuits

Market

More than half of the output is sold in Croatia, the rest is exported. The group has its own sales companies in Serbia and North Macedonia. According to the company, its brands hold leading positions in their product categories.