Loom

Loom is an independent French clothing label operated by Loom SAS in Paris. Julia Faure and Guillaume Declair co-founded it in 2017. The catalogue covers everyday clothing and accessories for women and men, including T-shirts, knitwear, shirts, trousers and underwear.

How the brand began

Faure and Declair say they started Loom to make fewer garments that last longer. The company is registered at 4 rue Barbette in Paris. It describes itself as an independent business shaped by its founders, employees and customer shareholders.

Everyday wardrobe

The range includes T-shirts, polos, sweaters, sweatshirts, shirts, trousers and underwear, plus socks, hats, scarves and shoes. Separate sections serve women and men. Product pages provide sizing, cut and material details for each item.

Testing and revisions

Loom says it tests clothing in a laboratory and revises designs using feedback from wearers. It publishes construction and care information and keeps pages for older product generations. Buyers can consult those details to compare versions and care for their garments.

Where garments are made

The brand publishes a list of factories and suppliers across its production chain. It says most partner factories are in Europe, especially Portugal, with some garments and materials from France and Italy. The list identifies partners involved in knitting, weaving, dyeing or assembly.

Ownership and sales

Loom states that around 600 customers are shareholders. The founders say the company avoids advertising and does not encourage frequent replacement. Its stated aim is to sell core wardrobe items when people need them, then improve designs based on wear tests.