Macron Sportswear

Macron is an Italian sportswear company that makes team clothing, performance apparel and accessories for clubs, federations, athletes and supporters. Its catalogue covers match kits, training wear, leisure clothing and equipment for several sports. The company combines custom teamwear with individual ranges for running, padel and everyday use. Macron develops its collections from its headquarters in the Bologna area and sells through its online shop and a network of Macron Sports Hubs.

Founded in Bologna in 1971

Macron traces its start to Bologna in 1971, when it distributed baseball equipment for American brands. It expanded into manufacturing and began working with professional teams, then launched its own stores and online shop. The official company history identifies Bologna as the place where Macron started and where its product design grew. The current company is based at the Macron Campus in Valsamoggia, near Bologna. Its history includes long running relationships with clubs and national teams, including a technical partnership with Bologna FC that began in 2001 and is still marked by the company as a major milestone.

Teamwear for clubs and federations

Teamwear is the core of Macron’s business. Clubs can choose match shirts, shorts, socks, tracksuits and training apparel, then personalize colours, badges, names and numbers through the My Macron Kit tool and a local Sports Hub. The company serves football, rugby, basketball, volleyball, baseball, handball and other team sports. Merchandising adds official replica kits and leisure items for supporters of sponsored teams. Technical fabrics, fit and garment details vary by sport and product, so teams can select clothing around competition, training, travel and everyday club use.

Individual sports and leisure ranges

Macron also sells activewear for individual athletes and collections for padel. Its Clubhouse range brings sport inspired clothing into casual settings. The online catalogue includes tops, shorts, jackets, accessories and team merchandise, with availability depending on the market. The My Macron Kit service lets a team view products, configure a kit and request a quote from a Sports Hub. Individual shoppers can browse official club collections and general sportswear through the online shop. This mix means the label serves both organized clubs placing personalized orders and people buying ready made clothing for training or leisure.

An established international network

Macron reports 2025 revenue of 244.6 million euros and more than 200 Macron Sports Hubs in over 40 countries. The company says these hubs support its distribution and customer service model. It continues to invest in the Valsamoggia campus, which contains its headquarters and distribution facilities. A 2025 report by Corriere della Sera identifies Kojima Limited as the current controlling shareholder, with 59.8 percent of Macron. Earlier reporting identifies the company as Irish. The controlling parent is therefore European, and the product is not marked as having a non European parent company.