Michel

Michel is a Swiss fruit juice brand with a legacy dating back to 1929. Known for its high-quality, natural fruit juices and innovative product lines, Michel has established itself as a leading name in the Swiss beverage industry. The brand emphasizes premium ingredients, sustainability, and a commitment to fair trade practices, offering a wide range of refreshing and flavorful beverages.

History

Founded by Louis-Edmond Michel in 1929, the brand began as a small trading business in Chavannes near Renens, Switzerland. Over the decades, Michel has grown into a household name, known for its dedication to natural flavors and innovative products. Acquired by Rivella AG in 1983, the brand has continued to evolve, introducing functional drinks, fair-trade products, and modern packaging to meet consumer demands.

Product Range

Michel offers a diverse selection of fruit juices, spritzers, and functional drinks, each crafted with natural ingredients and a focus on quality. Here are some highlights from the Michel product range:

• Michel Ananas – The flavorful pineapple juice.
• Michel Apfelschorle – A refreshing apple spritzer made with 60% pure Swiss apple juice.
• Michel Aprikose – A sweet and delicate apricot nectar.
• Michel Beauty Colada – A beauty-enhancing drink with aloe vera and biotin.
• Michel Bodyguard – A functional fruit juice designed to support your well-being.
• Michel Citron – A tangy lemon juice for citrus lovers.
• Michel Cranberry – A berry-rich cranberry juice.
• Michel Orange Passion – A passionate blend of premium orange juice.
• Michel Orange Premium – Pure and natural orange juice.
• Michel Pfirsich – A full-bodied peach nectar.
• Michel Pink Grapefruit – A zesty and refreshing grapefruit juice.
• Michel Sunshine – A sunny blend of oranges, mangoes, and bananas, enriched with vitamin D.
• Michel Tomate – A fine tomato cocktail made from sun-ripened Swiss tomatoes.
• Michel Traube – A harmonious grape juice.
• Michel Williams Birne – An exquisite Williams pear nectar.

Availability

Michel products are widely available across Switzerland. You can find them at major retailers such as Coop, Migros, Spar, and Volg, as well as at convenience stores like k kiosk, migrolino, and Coop Pronto. They are also available online through platforms like coop.ch and Migros Online. Additionally, Michel products are served in bakeries, gas station shops, traditional gastronomy, and beverage retailers.

Commitment to Quality and Sustainability

Michel is committed to using natural ingredients and sustainable practices. Many of its products, such as Michel Orange Premium and Michel Sunshine, are made with Max Havelaar-certified fair-trade fruits, ensuring ethical sourcing and support for producers. The brand also focuses on eco-friendly packaging and innovative production methods to deliver fresh, high-quality juices.