On

On is the sportswear brand of Swiss company On AG, founded in 2010 and based in Zurich. Former professional triathlete Olivier Bernhard began its first shoe concept; entrepreneurs Caspar Coppetti and David Allemann joined the project that year. The range now includes shoes, apparel and accessories.

A running idea from the Alps

On traces its first prototypes to the Swiss Alps. Bernhard experimented with pieces of garden hose on a shoe sole to explore a different landing and push-off feel. The founders developed the concept, and On says a prototype won the ISPO BrandNew award in March 2010.

Footwear for different activities

The catalog spans road and trail running, track, marathon, training, tennis, hiking and lifestyle shoes. Product filters distinguish cushioning, support and terrain, from daily wear to racing and mountain routes. Features vary by model.

Cushioning and traction

CloudTec is On's cushioning structure. Shaped cavities in foam compress on impact to absorb force and support movement in several directions. Missiongrip uses a purpose-designed rubber outsole for traction on varied surfaces. These technologies appear in selected models.

Apparel and accessories

On offers apparel for running, training, trails and tennis, plus socks, hats, bags, flasks and gloves. Product pages list details such as fabric, pockets, weather protection and fit, helping users compare items for their activity.

Research based in Zurich

On says scientists and technicians develop products in its On Lab in Zurich. Company information identifies On AG as the website operator and gives Zurich as its Swiss headquarters, alongside offices in other markets.