
Punkt.
WebsitePunkt. is a Swiss design and technology company founded in Lugano in 2008 by Petter Neby, with Jasper Morrison contributing to its design language. The company makes mobile phones and connected devices for people who prefer a simpler, more controlled digital experience. Its current business continues from the original idea of reducing distraction in everyday technology.
Phones from basic to secure
The product family has included the MP01 and MP02 mobile phones, as well as MC02 and MC03 smartphones. The MC03 combines hardware designed in Switzerland and built in Germany with AphyOS, a Swiss operating system. Punkt. presents its phone software around user control, privacy settings and reduced data tracking.
Design with a clear purpose
Punkt. describes its products as simple, durable tools rather than general purpose lifestyle devices. The brand's early DP01 cordless phone established the company's design approach, while later models extended that idea to mobile communication and smartphones. Jasper Morrison's work has shaped several products.
Devices for home and travel
The catalog has also included cordless home phones and alarm clocks. Product lines vary over time, but the focus stays on practical communication and everyday functions. The online product archive documents discontinued models alongside current phones and accessories.
Swiss company, international design
Punkt. is headquartered in Switzerland and works with design and technology partners across Europe. Its official history lists product launches from the DP01 in 2011 to secure smartphones in the 2020s. The company sells through its online store and selected retail partners.