Rouje

Rouje is a Paris fashion label founded in 2016 by Jeanne Damas together with Jérôme Basselier. It sells ready-to-wear women's clothing in a French style and ships to dozens of countries from its own online shop.

Products

• Dresses, blouses, knitwear, trousers, skirts and coats in seasonal collections
• Accessories and shoes alongside the clothing
• Own boutiques, including Paris, plus a worldwide online shop

Background

The brand grew out of Damas's online following and became a known name in French fashion with eight-figure turnover. It designs in Paris and sells directly to customers, with free delivery above a minimum order value.

Shopping and delivery

Rouje sells through its own online shop in English and Spanish versions for international customers, besides French, Italian and German storefronts. The site lists free delivery above a minimum basket value, a returns service and order tracking. Customers can also check in-store availability and find the brand's stores through the store locator. The label presents itself as a direct reflection of its founder, with the look of the collections tied closely to her personal style and to French everyday fashion.