Superga

Superga is an Italian footwear brand whose history began in Turin in 1911. It is part of BasicNet, a Turin based company that acquired the brand in 2007. Superga is best known for the 2750 canvas sneaker and now sells footwear for women, men and children.

From rubber goods to shoes

Founder Walter Martiny first made boots and other vulcanized rubber products. In 1925, the company introduced what it describes as Italy's first tennis shoes with vulcanized rubber soles. That design became the 2750, with its distinctive tread.

The 2750 model

The classic 2750 has a cotton or canvas upper, lace up fastening and vulcanized rubber sole. The brand lists different colors and unisex versions. Its product pages describe the upper as lightweight and breathable, making the shoe suited to casual outfits and everyday wear.

Growth and ownership

Superga joined the Pirelli group in 1951, a period in which the company says its production grew. BasicNet acquired the trademark in 2007. The brand history connects its early industrial roots with a later focus on informal footwear and collaborations.

Footwear for different seasons

Beyond the 2750, the current catalogue includes other sneakers and seasonal styles such as espadrilles, sandals and rain boots. Collections cover adults and children. Materials and construction vary by model, so buyers can check individual product details for composition and care.

Everyday use

Superga positions its shoes for casual and leisure settings. The canvas sneaker suits informal clothing, while seasonal models extend the range. The site provides size and care guidance.