Vimto

Vimto is a fruit-flavoured British soft drink that John Noel Nichols created in Manchester in 1908. It started as a herbal tonic with a secret recipe that promised "Vim and Vigour", and the name comes from that. The company behind it is Nichols plc, based in Newton-le-Willows in Merseyside, and Vimto is sold in more than 60 countries. Nichols describes itself as an international soft drinks business and the home of the iconic Vimto brand.

Range

• Vimto cordial and ready-to-drink Vimto in bottles and cans
• A secret recipe that the company has kept since 1908
• International sales in more than 60 countries according to the company

Ownership

Nichols plc is a British public limited company registered in England and Wales. Vimto is its main brand, and no non-European company owns it.