Wiko

Wiko is a smartphone brand that began in Marseille, France, in 2011. Its French company and creative team are based in Marseille, while the brand has a substantial Chinese corporate connection through the Tinno group. Wiko itself describes this combination as a global brand with French roots.

Origins in Marseille

Wiko says Laurent Dahan and James Lin, chief executive of the Chinese Tinno group, joined forces to make smartphones more accessible. The French part of the business developed the brand identity and worked on the local market from Marseille.

Connection with Tinno

Wiko and Tinno combined their work further in 2018. The official company introduction describes Wiko as part of a wider international group. This ownership and operating relationship matters when classifying the brand: a French office does not mean the group is solely French owned.

Phones and accessories

The range includes smartphones, simpler mobile phones and related accessories. Specific models, support and availability vary by country. Buyers should use the current Wiko site for specifications and local service information.

How the directory classifies Wiko

This entry retains France as Wiko’s company location because the official imprint identifies a Marseille head office. It also marks the non European parent connection so that readers can distinguish the French business from Tinno’s Chinese role.