Yamamay

Yamamay is an Italian apparel brand for underwear, lingerie, swimwear and clothing. Inticom S.p.A., its owner and operator, was founded in 2001 and opened the first Yamamay store that September. The company is headquartered in Gallarate, in the province of Varese.

Italian retail beginnings

Founder Gianluigi Cimmino established Inticom to develop an underwear and retail business. Yamamay opened its first store in Italy in 2001, then began international expansion with a shop in Cyprus in 2004. A headquarters opened in Gallarate in 2007.

Collections for everyday wear

The current assortment includes women's and men's underwear, bras, lingerie, sleepwear, swimwear, clothing and accessories. The online catalog organizes products by wearer, style and use, from everyday basics and shaping pieces to beach collections and seasonal clothing.

Design and specialist products

Yamamay introduced its SCULPT shaping line in 2014. In 2019 it launched the INNERGY bra, designed for women in the post-operative phase. The company has also developed seasonal capsule collections, including swimwear lines using recycled and recyclable materials.

At home, at the beach and beyond

Underwear and lingerie form the brand's core, while nightwear and homewear support use beyond the day. Swimwear and beach clothing cover holidays and poolside wear. The men's range includes underwear, pajamas and clothing.

Current scale

Inticom's corporate profile reported 150 million euros in consolidated revenue and 13.6 million items sold for 2025, with 1,057 employees. The brand sells through retail stores and online shops, while its Italian headquarters coordinate the wider company.