Majestic
United Kingdom
Majestic is a backlink analysis service run by Majestic-12 Ltd, a company based in Birmingham in the United Kingdom. It was established in 2004 and describes itself as a specialist in backlink...
European Alternatives to Semrush
Mangools
Slovak Republic
EU
Mangools is an SEO tool suite from a company based in Bratislava, Slovakia, founded in 2014. It bundles five tools under one subscription and is positioned as easy to use and affordable.
Screaming Frog
United Kingdom
The Screaming Frog SEO Spider is a website crawler for technical SEO audits, made by Screaming Frog Ltd in Henley-on-Thames, Oxfordshire, a UK search marketing agency. It runs on Windows, macOS and...
Seobility
Germany
EU
Seobility is an all-in-one SEO software from seobility GmbH in Nuremberg, Germany. According to its website, more than 700,000 users work with it. It combines website analysis, keyword research, ranking monitoring and...
Sistrix
Germany
EU
Sistrix is an SEO software from SISTRIX GmbH in Bonn, Germany. It is best known for the Visibility Index, a figure that tracks how visible a domain is in Google search over...
XOVI
Germany
EU
XOVI is an SEO software offered by WebPros Germany GmbH in Cologne. The product came to WebPros through the takeover by Plesk, the Swiss-based hosting software company that is now part of...
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Submit SuggestionSemrush is an online marketing platform for search engine optimisation, content and competitor research, offered by Semrush Holdings, Inc. in Boston, USA. Adobe completed its acquisition of Semrush on 28 April 2026, so the service now belongs to a large US software group. The SEO tools category lists European Semrush alternatives.
Why people look for a Semrush alternative
- The platform is broad and its price level fits large teams more than small sites.
- Some users prefer a provider that is not part of a US software group, after the Adobe takeover.
- Many only need a part of the suite, such as rank tracking, a crawler or backlink data.
The European options compared
Sistrix (Germany) is the closest to a professional platform: Visibility Index, competitor analysis, on-page checks and plans from EUR 119 per month. XOVI (Germany) combines keyword tracking, technical audits, backlinks and AI visibility. Seobility (Germany) offers an all-in-one tool with a 14-day trial.
Mangools (Slovakia) packages keyword research, SERP analysis, rank tracking and backlinks in a lighter suite. Majestic (United Kingdom) specialises in backlink data, and Screaming Frog (United Kingdom) is a desktop crawler for technical audits, free up to 500 URLs.
What is different
None of these tools reproduces the full range of Semrush, for example its advertising research. Keyword and backlink databases also differ in size and update speed, so the numbers will not match. A practical setup is one platform plus a crawler, and an evaluation phase with real projects before switching.