European SEO Tools

SEO tools measure how a website performs in search engines. They track keyword rankings, crawl pages for technical errors, analyse backlinks and show what competitors rank for. The providers on this page are based in Germany, the United Kingdom and Slovakia. They work as Semrush alternatives and Ahrefs alternatives, and several of them are also the answer to searches such as Seobility alternatives.

The tools at a glance

Tool	Company base	Focus
Sistrix	Germany (Bonn)	Visibility Index, competitor and on-page analysis, plans from EUR 119 per month
Seobility	Germany (Nuremberg)	All-in-one tool for audits, ranking and backlink monitoring, 14-day trial
XOVI	Germany (Cologne)	Keyword tracking, technical audits, backlinks and AI visibility
Majestic	United Kingdom (Birmingham)	Specialist for backlink data, established 2004
Screaming Frog	United Kingdom (Henley-on-Thames)	Desktop crawler for technical audits, free up to 500 URLs
Mangools	Slovakia (Bratislava)	Keyword research, SERP analysis, rank tracking and backlinks

Which tool for which task

• Visibility over time and competitor comparison in German-speaking markets: Sistrix
• One tool for website checks, ranking and backlinks at a lower entry level: Seobility or Mangools
• Keyword tracking plus audits and AI visibility in one platform: XOVI
• Deep backlink research: Majestic
• Technical crawling of a site on the own computer: Screaming Frog

What to expect

No European provider copies the full range of the largest US suites, for example in advertising research. Backlink and keyword indexes differ from tool to tool, so numbers for the same domain will not match across tools. Many professionals therefore combine a platform with a crawler and with the free first-party data from Google Search Console and Bing Webmaster Tools. For measuring visitors on a site rather than rankings, see web analytics tools.