etracker
Germany
EU
etracker is a web analytics provider from Hamburg, Germany, active since 2000. In December 2025 it became part of JustRelate Group, a Berlin software company, and continues to be sold as a...
European Web Analytics Tools
Piwik PRO
Poland
EU
Piwik PRO is an analytics and data platform with its headquarters in Wrocław, Poland (Piwik PRO SA). The company was founded in 2013. In November 2023 it was acquired by Cookie Information,...
Plausible Analytics
Estonia
EU
Open Source
Self-Hostable
Plausible Analytics is a web analytics tool from Plausible Insights OÜ in Tartu, Estonia. Uku Täht started it in December 2018 as a simple alternative to Google Analytics, and the company describes...
Simple Analytics
Netherlands
EU
Simple Analytics is a web analytics service from Simple Analytics B.V. in Amsterdam, the Netherlands. Adriaan van Rossum launched it in September 2018 as a one-person project. Today a team of three...
Non-European but Open Source
The Open Source category highlights projects that, while originally developed in countries outside of Europe, allow anyone from around the world to contribute. These projects are not bound by geographic location—anyone, regardless of where they are based, can review, modify, and improve the code. The key factor is that the source code is available for anyone to examine, ensuring that the product can be independently verified and trusted, regardless of its origin. By featuring open-source projects, we promote transparency, collaboration, and innovation on a global scale.
Matomo
New Zealand
Open Source
Self-Hostable
Matomo is an open-source web analytics platform developed by InnoCraft Limited, a company registered in Wellington, New Zealand. The project began in 2007 under the name Piwik, founded by Matthieu Aubry from...
Umami
USA
Open Source
Self-Hostable
Umami is an open-source web and product analytics tool from Umami Software, Inc., a company registered in Delaware, United States. Mike Cao started the project in 2020 as a simple, privacy-focused alternative...
Did we miss one? Feel free to submit a suggestion!
Submit SuggestionWeb analytics tools measure how many people visit a website, where they come from and what they do there. The tools on this page are Google Analytics alternatives built around privacy-friendly measurement: smaller data sets, no profiles of individual visitors and hosting in Europe or on the site owner's own server. Searches for "GDPR analytics" or "European analytics" lead to this group. Four of the six tools come from European companies. Matomo (New Zealand) and Umami (USA) are included although their companies sit outside Europe, because both are open source and can be self-hosted. The page on European alternatives to Google Analytics covers the switch in more detail.
The tools at a glance
- Plausible Analytics (Estonia): one-page dashboard, AGPL open source, free self-hosted edition and a paid cloud service.
- Simple Analytics (Netherlands): compact cloud service with a free plan for hobby sites.
- Piwik PRO (Poland): analytics suite with tag manager and consent management, owned by Danish Cookie Information.
- etracker (Germany): hosted analytics with shop and UX reports, part of JustRelate Group since December 2025.
- Matomo (New Zealand): the most complete open-source platform, free to self-host, with paid plugins and a cloud option.
- Umami (USA): MIT-licensed, simple to set up, self-hosted or in the cloud.
What privacy-friendly web analytics means
Google Analytics 4 stores identifiers in cookies and links visits to a user. Privacy-friendly tools usually count visits without long-lived identifiers. The trade-off is less detail: no individual paths across devices and no advertising audiences.
Cookies and consent
Whether a cookie banner is needed depends on the technology and on national law. German data protection authorities, for example, expect consent for reach measurement that stores or reads data on the visitor's device, unless narrow exceptions apply. Several providers here state that their tools run without cookies and without consent. Those are the vendors' own claims, not legal advice, and no software is compliant by itself. Anyone looking for GDPR-compliant web analytics should check the configuration, the data processing agreement and the legal basis for their own site.
Self-hosting or cloud
Self-hosting Plausible, Matomo or Umami keeps all data on one's own server but means taking care of updates, backups and security. Cloud services take that work away. Simple Analytics, etracker and Piwik PRO are offered as cloud services only.