Simple Analytics

Simple Analytics is a web analytics service from Simple Analytics B.V. in Amsterdam, the Netherlands. Adriaan van Rossum launched it in September 2018 as a one-person project. Today a team of three runs it, independent and self-funded according to the company. It reports more than 31,000 users and lists organisations such as Bloomberg, Michelin and GOV.UK as customers.

Features

• One-page dashboard with pageviews, referrers, campaigns and events
• Event tracking without cookies; the provider states that no personal data is collected
• Script of under 5 KB
• Servers in the EU, owned by European companies according to the provider
• API and BI access in enterprise offers

Pricing and limits

A free plan covers one user, five websites and one month of history, and it requires a badge on the site. Paid plans start at 20 euros per month for 100,000 pageviews and include a 14-day trial without a credit card, with enterprise offers on request.

Simple Analytics is not open source apart from some public scripts and plugins, and there is no self-hosted version. The tool is deliberately compact, so sites that need deep segmentation or session recordings will need something broader.