ABENA
Denmark
EU
ABENA is a Danish family company from Aabenraa that makes and distributes incontinence products. Jens Terp-Nielsen founded it in 1953, and the Terp-Nielsen family still owns it. The first incontinence products came...
European Incontinence Products
MoliCare
Germany
EU
MoliCare is the incontinence brand of HARTMANN, a German medical and hygiene products company from Heidenheim, founded in 1818. In 2025 the group reported sales of 2.45 billion euros, more than 10,000...
Seni
Poland
EU
Seni is the incontinence care brand of TZMO, a Polish hygiene and medical products company from Toruń. TZMO describes Seni as a range of absorbent and specialist care products for people with...
TENA
Sweden
EU
TENA is the incontinence care brand of the Swedish hygiene company Essity, which is headquartered in Stockholm. Essity describes TENA as the number one adult incontinence brand worldwide and says that it...
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Submit SuggestionIncontinence products are a large category in Europe, shaped by ageing populations and by hygiene groups with a long history in absorbent products. This page lists incontinence brands whose companies have their headquarters in Europe: pads, pants and skin care for bladder weakness, sold to private buyers, carers and care facilities.
European incontinence brands at a glance
| Brand | Headquarters | Notes |
|---|---|---|
| TENA | Stockholm, Sweden | Brand of the listed hygiene group Essity, describes itself as the world's leading incontinence brand |
| MoliCare | Heidenheim, Germany | Brand of HARTMANN, founded 1818, sold through pharmacies and care suppliers |
| Seni | Toruń, Poland | Brand of the Polish group TZMO, separate lines for women, men and carers |
| ABENA | Aabenraa, Denmark | Family company since 1953, own production in Denmark, Sweden and France |
How the brands differ
TENA and MoliCare are the two largest names and both belong to big groups. Seni is made by TZMO, which also makes the Bella brand listed under sanitary pads and tampons. ABENA is a Danish family company that produces incontinence products itself and sells a large share to care facilities and distributors. The same makers often sell baby products as well, for example ABENA with Bambo, which appears under diapers.
What to check before buying
Incontinence products come in different absorbency levels and cuts: small pads for light leaks, absorbent underwear for mobile users and all-in-one systems for night time or nursing care. The right choice depends on the person, and a pharmacist, doctor or continence adviser can help with it. In several countries health insurance or national health services pay part of the cost, and the rules differ widely between countries.
What is missing from Europe
US-owned brands compete in the European market too, and they are not listed here. The choice among large European makers is limited to a handful of groups, so independent family companies such as ABENA are the exception rather than the rule.