Brevo
France
EU
Brevo is a powerful marketing automation platform designed to streamline digital marketing strategies for businesses of all sizes. With a user-friendly interface and a wide range of features, Brevo assists in creating...
European Transactional Email Services
EmailLabs
Poland
EU
EmailLabs is a leading European service that specializes in transactional email solutions. It offers businesses a reliable and efficient platform to manage their email communication, ensuring that important messages such as order...
Infobip
Croatia
EU
Infobip is a global cloud communications company founded in 2006 in Vodnjan, Croatia, by Silvio Kutić, Roberto Kutić and Izabel Jelenić. It grew from an SMS service into a platform for messaging,...
Mailjet
France
EU
Mailjet is an email platform founded in 2010 in Paris. It combines an email API for transactional messages with tools for newsletters and marketing campaigns. Since 2021 it has belonged to the...
rapidmail
Germany
EU
Rapidmail is a European company specializing in email marketing solutions, providing businesses with tools to create, send, and analyze email campaigns effectively. With a user-friendly interface and various features, Rapidmail aims to...
Scaleway Transactional Email
France
EU
Scaleway Transactional Email is a reliable and scalable email service designed for businesses looking to manage their transactional email needs efficiently. Offering a user-friendly interface and powerful features, Scaleway aims to simplify...
Did we miss one? Feel free to submit a suggestion!
Submit SuggestionTransactional email services send the automated messages an application triggers: order confirmations, password resets, invoices, shipping notices and sign-in links. They offer an API or an SMTP relay, report bounces and delivery events by webhook and manage the sender reputation of the sending domain. The European transactional email services below are run by companies headquartered in Europe, which makes them candidates when looking for a SendGrid alternative or a Mailgun or Postmark replacement from Europe.
Transactional email services compared
| Service | Headquarters | Good to know |
|---|---|---|
| Mailjet | Paris, France | Email API and SMTP relay plus marketing tools, free plan with 200 emails per day, part of Sinch Email |
| Brevo | Paris, France | Marketing platform with API and SMTP relay for transactional email, free plan |
| Scaleway Transactional Email | France | Developer-focused API and SMTP relay on Scaleway infrastructure, 300 emails included, billed per 1,000 emails after that |
| EmailLabs | Poland | Email API, SMTP relay and dedicated IPs |
| rapidmail | Germany | Newsletter tool that can also send transactional emails, servers in Germany |
| Infobip | Croatia | Enterprise communications platform with an email API over HTTP or SMTP |
Which service fits which project
- One tool for newsletters and system emails: Brevo, Mailjet and rapidmail combine both.
- Developer-first sending on a cloud account: Scaleway Transactional Email suits teams that already run on Scaleway.
- High volumes with dedicated IPs: EmailLabs and Infobip target larger senders.
What to check before choosing
- Authentication: The service should let you set up SPF, DKIM and DMARC for your own domain.
- Webhooks and logs: Delivery, bounce and complaint events are needed to react to failed mails.
- Dedicated IP and warm-up: A dedicated IP needs a gradual warm-up before it delivers reliably at high volume.
- Data protection: Ask for a data processing agreement and for the location of message content and logs.
FAQ
Is there a European alternative to SendGrid?
Yes. Mailjet, Brevo, Scaleway Transactional Email, EmailLabs, rapidmail and Infobip are headquartered in Europe. The page on SendGrid alternatives compares them.
What is the difference between transactional and marketing email?
Transactional emails are triggered by a single user action and expected by the recipient. Marketing emails go to a list in bulk. Many providers separate both streams to protect delivery rates.