Affinity Petcare

Affinity Petcare is a Spanish pet food company headquartered in L'Hospitalet de Llobregat, Barcelona. It started in 1963 as Gallina Blanca Purina, a joint venture of Agrolimen and Ralston Purina, and began making food for dogs and cats in 1979. In 2002 Agrolimen took over the remaining 50 percent and the company became Affinity Petcare.

Brands

• Ultima, a food range for dogs and cats, including the natural line Ultima Nature.
• Advance, developed with veterinarians, including the Advance Veterinary Diets range launched in 2003.
• Brekkies and Libra for everyday feeding.

Company

According to the company, it is active in 36 countries, employs about 1,200 people and produces in four countries. It publishes research results in scientific journals and runs its own foundation, set up in 1987, on the role of animals in society.