arena

arena is an Italian swimwear and swimming equipment brand with its headquarters in Tolentino in the Marche region. The brand was launched in 1973 by Horst Dassler, a son of the adidas founder, after the swimmer Mark Spitz won seven gold medals at the 1972 Olympic Games. The company moved from Landersheim in France to Tolentino over the years and sells in 128 countries.

Range

• Powerskin racing suits, developed and produced in Rovetta, Italy, and Velky Krtis, Slovakia
• Training swimwear for pool use, which the company names as its core business
• Beachwear, relaunched with the spring/summer 2023 collection
• Goggles, swim caps and open-water gear

Ownership and size

The Swiss investment firm Capvis has owned arena since 2014, so the parent is European. FashionNetwork reported revenue of 141 million euros for 2022. In Asia, the license partner Descente (Japan) serves twelve countries instead of arena itself.