Adidas
Germany
EU
Adidas is a globally recognized brand known for its innovative sportswear, footwear, and accessories. Founded in Germany in 1949, the company has built a reputation for quality and performance while promoting a...
European Swimwear Brands
arena
Italy
EU
arena is an Italian swimwear and swimming equipment brand with its headquarters in Tolentino in the Marche region. The brand was launched in 1973 by Horst Dassler, a son of the adidas...
Calzedonia
Italy
EU
Calzedonia is a renowned Italian fashion brand specializing in hosiery, leggings, and tights for women, men, and children. Established in 1986, Calzedonia has become a staple in fashion retail, known for its...
Decathlon
France
EU
Decathlon is a well-known European retail company that specializes in sporting goods and equipment. Founded in France in 1976, Decathlon has grown to become one of the largest sports retailers globally, offering...
Eres
France
EU
Eres is a Paris fashion house that makes high-end swimwear, lingerie and activewear. It was founded in 1968 and is known for plain, architectural swimsuits with a precise fit. The name goes...
Maryan Mehlhorn
Germany
EU
Maryan Mehlhorn is a German premium swimwear and beachwear brand from Murg in the Black Forest region of southern Germany. It belongs to the Maryan Beachwear Group, whose roots go back to...
Orlebar Brown
United Kingdom
Orlebar Brown is a London menswear label known for tailored swim shorts. Adam Brown and Julia Simpson-Orlebar founded it in 2007. The idea was a short with a tailored cut that works...
Primark
Ireland
EU
Primark is an international fashion and lifestyle retailer founded in Dublin in 1969. The company began with one Irish store trading as Penneys and has since grown to more than 500 stores...
Puma
Germany
EU
Puma is a renowned sports and lifestyle brand that designs, develops, sells, and markets footwear, apparel, and accessories. With a strong commitment to innovation and performance, Puma caters to athletes and fashion...
Speedo
United Kingdom
Speedo is a swimwear brand that started on Bondi Beach in Australia in 1928, when the Scottish-born founder Alexander MacRae introduced the Racerback suit, the first swimsuit without wool. Today the brand...
Vilebrequin
Switzerland
Non-European Parent Company
Vilebrequin is a luxury swimwear brand that was created in 1971 in Saint-Tropez by Fred Prysquel, a photographer and motoring journalist. The name is the French word for crankshaft. The brand became...
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Submit SuggestionEuropean swimwear brands include Olympic suppliers and fashion houses. This page lists six specialists with a headquarters in Europe: Speedo from the UK, arena from Italy, the French houses Eres and Vilebrequin, the British label Orlebar Brown and Maryan Mehlhorn from Germany. Fashion and sports brands with swimwear ranges are added further down.
Who owns the swimwear brands?
Speedo belongs to the British Pentland Group, arena to the Swiss investor Capvis, and Eres and Orlebar Brown to Chanel. Vilebrequin, based in Geneva, has been owned by the American group G-III Apparel since 2012, so it carries the non-European parent flag. Maryan Mehlhorn is run from Murg in southern Germany.
| Brand | Based in | Focus |
|---|---|---|
| Speedo | UK | Racing and training swimwear |
| arena | Tolentino, Italy | Racing and training swimwear |
| Vilebrequin | Geneva, flagged | Men's swim trunks, luxury |
| Orlebar Brown | London | Tailored swim shorts |
| Eres | Paris | Luxury swimsuits and bikinis |
| Maryan Mehlhorn | Murg, Germany | Women's premium swimwear |
Sports and fashion brands with swimwear
Several brands listed elsewhere also sell swimwear: Calzedonia, Adidas, Puma, Decathlon with its Nabaiji swimming brand, and Primark. The specialist brands above fit buyers who want performance suits or a luxury label, the broader brands suit everyday pool and beach use.
Racing suits or beachwear?
Speedo (Fastskin) and arena (Powerskin) develop racing suits for competitions, and arena reports that its Powerskin ST Next was the first World Aquatics approved racing suit made from recycled fibres. Eres, Orlebar Brown and Vilebrequin are fashion labels for beach and resort and are priced well above sports brands. Owner and headquarters of every brand are documented on its product page.