Orlebar Brown

Orlebar Brown is a London menswear label known for tailored swim shorts. Adam Brown and Julia Simpson-Orlebar founded it in 2007. The idea was a short with a tailored cut that works at the beach and at a lunch table afterwards. The company is registered in London, and since 2018 it has been part of Chanel.

Range

• Tailored swim shorts in a range of cuts and fabrics
• Polo shirts, shirts and resort wear for men
• More than 50 own stores plus about 250 further retail locations, according to the company

Ownership and positioning

A UK subsidiary of the Paris-based Chanel group acquired all shares in Orlebar Brown Limited on 25 September 2018. Chanel is a European group, so there is no non-European parent. The brand sits in the premium segment and focuses on men's resort wear, with a smaller range than the large sports swimwear brands.