Bugaboo

Bugaboo is a Dutch stroller maker. Bugaboo International B.V. has its principal place of business in Amsterdam. The first Bugaboo stroller appeared on the streets of Amsterdam in 1999, based on an idea by co-founder and chief design officer Max Barenbrug. The brand is known for design-led strollers and for turning the stroller into a premium product.

Ownership

Bugaboo is headquartered in Europe but not European-owned. In July 2024 Mubadala Capital, the asset management subsidiary of the Abu Dhabi investor Mubadala Investment Company, announced an agreement with Bain Capital to acquire a majority stake in Bugaboo Group. Bugaboo has also acquired the Dutch stroller brand Joolz, so Joolz is part of the same group.

Features

• Design-led strollers and accessories
• Premium children's consumer products beyond strollers
• Sold in many countries, with regional web shops

Good to know

Bugaboo sits in the premium segment. Because of the ownership, Bugaboo carries the non-European parent notice on this site.