Estathé

Estathé is an Italian iced tea brand that belongs to the confectionery group Ferrero. It was launched in 1972 as a drink made with a real tea infusion and came in a single-serve plastic pack. Ferrero calls it one of the most iconic brands in the Italian beverage market, and the group's company history lists 1972 as the year Estathé was born. Its press release for the summer season carries the title "non c'è estate senza estathé", no summer without Estathé.

Range

• Ready-to-drink iced tea made from a tea infusion
• Single-serve packs, the format the brand started with in 1972
• EstaThé Ice, an ice lolly made from tea infusion and juice that takes the brand into the ice cream category

Ownership

Estathé is developed and sold by the Ferrero group, a family-owned company that already has its own entry on this site. Ferrero is the only owner, so the brand has no non-European parent.