FOCUS Bikes

FOCUS Bikes is a German bicycle brand. The company, FOCUS Bikes GmbH, is registered at Europa-Allee 26 in Emstek in Lower Saxony and has an office in Stuttgart. It belongs to Pon.Bike, the bicycle cluster of the Dutch family-owned group Pon, which says it comprises more than 20 bike brands. FOCUS describes its approach as "Ride together. Ride beyond."

Features

• Bike ranges for e-mountain biking, e-allround use, road racing and gravel riding.
• Sales through local dealers: bikes are assembled and serviced by the dealer, shipping to the dealer is free and the company offers a 14-day return period.
• Sections on sustainability, test results and awards, and riders sponsored by the brand.

Ownership and limits

Pon is a family-owned multinational with its headquarters in the Netherlands and around 10,000 employees, so the listing carries no non-European parent flag. The website groups the bikes into e-mountain, e-allround, road and gravel, so the focus is on performance and trail bikes rather than a full range from children's to cargo bikes.