HEAD

HEAD is a sports equipment group headquartered in Kennelbach in Vorarlberg, Austria (HEAD Sport GmbH). The American engineer Howard Head founded the business around the first metal ski, and it was incorporated as HEAD Ski Company in 1950. Johan Eliasch led it as chief executive from 1995 to 2021. HEAD is organised in five divisions: Winter Sports, Racquet Sports, Diving, Sportswear and Licensing.

Features

• Racquet sports: tennis, racquetball, padel, squash and pickleball rackets, plus tennis balls and tennis shoes.
• Winter sports: alpine skis, ski bindings, ski boots, snowboards and protection products such as ski helmets.
• Brands in the group: HEAD, Penn (tennis and racquetball balls), Tyrolia (ski bindings) and Mares, SSI and rEvo (diving).
• Sportswear and swimming products.

Range and limits

HEAD is a group with several sports, not a racket specialist. In racket sports its range is wide, from tennis and padel to squash and pickleball. In winter sports it competes with ski specialists such as Atomic and Rossignol.