Joolz

Joolz is a Dutch stroller brand from Amsterdam, operated by MILK Design BV on Distelweg in Amsterdam. Founder Emile Kuenen spent years developing and designing strollers and made choices about which features a stroller must have. The Belgian investor Gimv invested in Joolz in 2016 and later sold the company to Bugaboo.

Ownership

Joolz is now part of Bugaboo's group of brands, which Mubadala Capital from Abu Dhabi controls as majority owner. Joolz is therefore listed with the non-European parent notice even though its design and company base is in Amsterdam.

Features

• Design-focused strollers
• Accessories for the strollers
• Own regional online shops

Good to know

Joolz and Bugaboo are now sister brands, so parents who want a European-owned stroller in a similar class can compare the other brands on this page, such as Stokke, Emmaljunga, Hartan or Inglesina, keeping in mind that Stokke has its own non-European owner.