Jordan

Jordan is a Norwegian oral care brand with a long history. The company says that it began on 5 August 1837 as a small comb-making business in Norway, with the Danish comb maker Wilhelm Jordan at the start, and that it has grown into one of Europe's leading brush factories. Jordan was a family company until the Norwegian group Orkla bought it in 2012. Today the brand is sold in a large number of European countries.

Features

• Manual toothbrushes for adults and children, including the kids' brush Ootie
• Toothpaste and interdental brushes next to the brush range
• Products grouped by need, such as plaque removal, gum care, sensitive teeth, enamel protection and whitening
• Local websites in many European languages

Good to know

Jordan is a mass-market brand with wide availability in supermarkets and pharmacies, not a specialist label for dentists. Its owner Orkla is listed in Oslo, so the brand counts as European and carries no notice about non-European ownership.