Jovie

Jovie is a Dutch brand of infant formula made with organic goat milk as the main ingredient. The brand belongs to Unica Global B.V., based in Wierden in the Netherlands, and is led by founder and CEO Ben Busser. Jovie describes itself as a brand for honest bottle feeding and is made in the Netherlands, one of the world's largest dairy countries.

Features

• Formula based on organic whole goat milk
• Goat milk named by Jovie as its number one ingredient
• Production in the Netherlands, according to the brand

Good to know

Jovie is a specialist brand with a narrow range, not a full baby food line. In the USA it is not on the FDA's list of infant formulas marketed in the U.S., so American buyers depend on importers and resellers. Jovie itself points parents to their consultation office or doctor for questions about bottle feeding, which is also the right place for any choice between cow and goat milk formula.