Lillydoo

Lillydoo is a German baby care brand founded in 2015 by Gerald Kullack and Sven Bauer in Frankfurt am Main. LILLYDOO GmbH still has its headquarters there. It sells diapers directly to parents, mainly through its own online shop, and has also moved into retail. According to the company it has sold more than 666 million diapers and pants. The business covers product development, e-commerce distribution and brand work from Frankfurt.

Features

• Diapers, pants and swim pants
• Wipes and skincare products for babies
• Single purchase or the LILLYDOO+ subscription with delivery to the door
• Changing mats and gift items

Good to know

Lillydoo is a direct-to-consumer brand with an online shop and a subscription, so it is strongest where its shop delivers. Delivery areas and retail partners are listed on the brand's website.