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LINK Mobility Logo

LINK Mobility

Website

LINK Mobility is a Norwegian provider of messaging and CPaaS services, headquartered in Oslo and listed on Oslo Børs under the ticker LINK. The company has existed for more than 25 years, went private in 2018 and was relisted in 2020. It operates in 18 countries with about 650 employees and serves more than 50,000 customers.

Features

  • SMS, RCS, WhatsApp and email through APIs, web platforms and chatbot tools.
  • Products such as a messaging platform, messaging tools, a chatbot builder and a marketing automation platform.
  • Public API reference, product guides and regulatory guidelines per country.
  • Local teams in 18 countries and a group of local messaging brands, among them SMSAPI.
  • In 2025 it reported revenue of about 7.1 billion Norwegian kroner and more than 23 billion messages processed.

Limits

LINK grew through acquisitions of many local SMS companies, so tools and pricing may differ by country and brand. The company bought SMSPortal in South Africa in 2025 and is expanding beyond Europe. Its customers are mostly enterprises and public bodies, which matters for very small projects that want to sign up and send within minutes.