Little Moons

Little Moons is a British dessert brand founded in 2010 by Howard and Vivien Wong. It is known for mochi ice cream: small balls of gelato wrapped in a soft layer of sweet rice dough. The company is based in the United Kingdom and remains in the hands of its founders, with L Catterton holding a minority stake since 2022.

Products

• Mochi ice cream bites in a range of flavours, sold in multipacks and as sharing boxes
• Sold in UK supermarkets such as Tesco, Sainsbury's, Waitrose and Ocado, and exported to more than 30 countries
• Positioned as a premium dessert for restaurants and retail

Good to know

The products are frozen desserts, so they are mainly found in the freezer aisle. The founders kept the controlling stake when the minority investment was made.