Naty

Naty (formerly Eco by Naty) is a Swedish hygiene care brand that began in 1994 with a mother's idea to replace fossil-based plastics in diapers with plant-based, skin-safe materials. It is a Certified B Corporation and sells diapers, training pants and wipes internationally.

Features

• Diapers and training pants that replace part of the fossil-based plastics with materials from renewable sources
• Wipes and natural care products
• OEKO-TEX Standard 100 certification, which Naty states for its diapers, pants and wipes
• B Corp certification as proof of social and environmental standards

Good to know

Naty positions itself in the eco segment and focuses on sustainable diapers and personal care. In June 2021 the Swedish Humble Group announced a binding agreement to acquire Naty AB. Humble described Naty as a fast-growing group with a leading position in environmentally friendly personal care products.