Oriflame

Oriflame is a beauty and wellness company that sells through direct selling. It was founded in Sweden in 1967 by the brothers Jonas and Robert af Jochnick together with Bengt Hellsten. Today its corporate offices are in Switzerland, and the company has been in the hands of the af Jochnick family since it left the Stockholm stock exchange in 2019. For 2024 it reported more than 1.5 million members and sales in over 60 countries.

Features

• Skin care, including the Novage range, together with other beauty and wellness products
• Own research and development lab in Stockholm
• Sales through members who recommend products, with orders placed almost entirely online (the company reports 99 percent)
• Corporate reports published every quarter, although the company is no longer listed

Good to know

Oriflame products are sold mainly through its members and its own online shops, so there is usually no shelf to compare them on. The company announced on its corporate site that it is moving European production from its own factory in Poland to a network of partner manufacturers.