Apivita

Apivita is a Greek natural cosmetics brand founded in 1979 by the pharmacists Nikos and Niki Koutsiana. The name refers to the bee, and the range is built around bee products such as royal jelly, propolis and honey together with plant extracts. The company makes face, body and hair care. A majority stake was bought by Corporacion Exea Empresarial, the holding of the Spanish Puig family, which also controls the Puig fashion and fragrance business.

Features

• Natural skin care for face and body, with face masks and products containing royal jelly, propolis and honey
• Hair care such as shampoos and treatments from the same brand
• Online shop with versions for several countries
• Body care, including shower gels and body creams, next to the face and hair range

Ownership and limits

Apivita is owned by a Spanish group, so it still counts as European. Because the brand has changed hands, the original founder-led company is now part of a larger holding. Availability and prices differ by country.