Rituals

Rituals Cosmetics is a Dutch company from Amsterdam. Raymond Cloosterman founded it about 25 years ago in a basement and still leads it as chief executive. The brand sells home and body cosmetics: shower foams, scrubs, body creams, skin care, fragrance sticks and candles, with product lines named after rituals from different cultures. For 2025 the company reported a net revenue of 2.43 billion euros, a rise of 16 percent.

Features

• Skin care and body care alongside home fragrances, in the same shops and online
• Nearly 1,500 boutiques plus over 4,500 shop-in-shops in department stores and perfumeries across 33 countries
• Certified B Corp, with a pledge to give a share of profit to social projects
• Online shop with country versions and a store finder

Good to know

Rituals is mainly a lifestyle and body care brand. The brand sells mainly through its own boutiques and shop-in-shops. The founder is also the owner: The Times reported that Raymond Cloosterman bought out his minority shareholders and owns almost all of the company.